When you think of West Coast culture, two things reign supreme: fire weed and fire clothes. For years, West Coast Cure and Lifted Research Group have defined their respective lanes until now. For the first time ever, WCC and LRG are teaming up to make history.

We’re proud to announce the WCC x LRG Garlic Juice collab, a project that unites two grails into one exclusive drop. Our most iconic flower meets LRG’s most iconic hoodie to create the most limited release of the Dead Serious Hoodie ever made.

The Flower: Garlic Juice

At the heart of this collab is the fire inside the mylar. For a drop of this magnitude the choice was obvious: Garlic Juice. Our legendary flower, an Indica cross of Papaya x GMO, was the only option. Our team hand-selected the best nugs to fill these hoodies and showcase the pinnacle of WCC quality. 

The Hoodie: LRG’s Dead Serious Hoodie

For those who know LRG and streetwear, the Dead Serious hoodie isn’t just another piece of clothing. This iconic hoodie has been worn by the likes of Kanye, Travis Scott, and countless other artists and taste-makers. This iteration pays homage to the flower found inside with nods to Garlic Juice and WCC all over, including the crown on the zipper and Garlic Juice on the skull’s teeth. 

Limited to only 250 units, this is the rarest Dead Serious hoodie ever released and will drop at limited stores on 12/12. Each order comes with a hand-picked 3.5g of Garlic Juice that comes packed in a WCC x LRG mini replica keychain hoodie and includes a matching full-size hoodie. This ultra-limited drop is your only chance to own a piece of WCC and LRG history but once they’re gone, they are gone forever.