IT’S DEEPER THAN WEED
Founded in their father’s back yard in 2010, West Coast Cure began as a partnership between brothers Jerett and Logan Wasserman. Logan, recognizing Jerett’s deep passion for cannabis and his relentless pursuit of quality, believed in his vision so strongly that he entrusted Jerett with his life’s savings to help start the company. This leap of faith laid the foundation for what would become one of California’s most respected cannabis brands. Logan’s belief in Jerett’s love for weed and his instinct for picking the best of the best helped spark the creation of a brand committed to delivering top-shelf flower and concentrates to the community.
Since then, West Coast Cure has built a reputation of always bringing crazy fire weed for the crowd by leveraging its experience in hunting and selecting the gassiest strains while fostering relationships with top cultivators.
Focused on bringing the finest products to patients and consumers through strain hunting and distribution of some of the best weed in the world. Establishing the brand’s deep roots in the culture that supports the industry and frontline workers through best practices, community events, budtender events, stash-n-dashes, music festivals, and more.
As one of the first brands to emerge (and one of the last standing) from the Prop 215 era, WCC first gained popularity throughout the Golden State after winning first place at the High Times Cannabis Cup in 2012 with its legendary Hardcore OG Cake Badder. (Fun Fact: After falling in love with Hardcore OG, Wiz Khalifa coined the term “Cake Badder” in his hit song with B.O.B. “High As Hell” saying “Hardcore OG looking like some cake badder.”)
OUR CORE VALUES
STRAIN HUNTING
We believe it all starts with genetics. That’s why we go to every corner of California to hunt through hundreds of farms and curate our menu. We work with legacy farmers and new innovative growers to ensure that we get something that everyone will love. As a legacy brand driven by quality above all else, we never compromise our belief in “FIRE IN, FIRE OUT”
LIFESTYLE
WCC is not just a brand, it’s a lifestyle. We have been on the forefront of merging the lifestyle and cannabis spaces for over the past decade by empowering and supporting the diverse communities of California. From your favorite artist to athlete to cultural icon, chances are they’ve smoked West Coast Cure and have used our product to enhance their craft.
FRESHNESS
We invested in our in-house logistics and distribution capabilities to ensure timely delivery of the freshest products from farm to packaging and love seeing the smile on your face when you savor our freshest flower. That’s why we created the Fresh Drop Finder with the most recent delivery dates to help you shop, find and get high.
LEGACY
As one of very few legacy brands left standing from the Prop 215 era, connoisseurs worldwide know attention to detail is a lost art in this new corporate era. We love cannabis, we love terps, and we love bringing you fire products. We’ve been doing this since before it was legal, at a time when we had to risk our freedom for our love of the plant.
FIRE IN FIRE OUT
At West Coast Cure, “Fire In, Fire Out” is more than a motto—it’s the foundation of our entire process, rooted deeply in hash-making tradition. The phrase speaks to a simple but uncompromising truth: you can’t create top-tier products without starting with the best raw material. We believe that exceptional products start with exceptional inputs, which is why we only work with cultivators and extractors who meet the highest standards of quality, consistency, and flavor. That same commitment to quality extends across everything we do, from flower to joints to vape carts and more. Every product we put out is a reflection of our obsession with sourcing only the most fire inputs and treating them with respect at every stage of production. It’s how we preserve flavor, potency, and purity—so when you crack open a jar or take that first hit, you feel the work and love that went into it.
OUR PRODUCTS
No matter what we drop from the best indoor to curated strains, operating under a “quality first” principle, West Coast Cure has been strategically expanding our product portfolio from our award-winning concentrates to a vast selection of flower, joints, infused joints, vapes, as well as hash gummies.
Our flower ranges from boutique-batch indoor strains in the Headstash collection to Diamond Infused varieties crafted for potency and flavor. For concentrate lovers, we produce everything from terpene-rich Live Rosin to THC-loaded Live Resin—each batch showcasing our dedication to purity and the best high. Vape fans can enjoy high-potency cartridges filled with Premium THC, Live Resin, or Live Rosin or our innovative CUREbar with either Premium THC or Live Resin. For those who prefer convenience, we offer both infused and non-infused prerolls in a wide variety of strains and sizes so that you have an option for every session. Our solventless edibles are all made with ice water hash for a clean, full-spectrum high that comes in a variety of vegan-friendly flavors.
Whether you prefer vapes or joints, dabs or edibles, or just good ol flower, we’ve got you covered. We pride ourselves on bringing you the freshest crazy fire weed, so click that Fresh Drop button to find the most recent products to help you shop, find, and get high!
