On Sunday, July 3rd, 2022, West Coast Cure proudly sponsored the ‘Cream Of Beat’ DJ appreciation event held biannually in SF. One of the Bay Area’s longest-running hybrid parties, the day was an infused cross of WCC’s cannabis-centric CURErated daze and dope beats.

‘Cream of Beat’ Lights Up Midway SF

A weed-friendly event space where the good times roll, Midway SF is located at 900 Marin St. in San Francisco, CA. From this unique venue with a smokey vibe, the colab Cream Of Beat / WCC customer appreciation party featured Mind Motion, Ivan, Dark Money, Scotty Fox, D-Sharp, DJ Boy Wonder, Scotty Fox, and Supreme.

A loud and proud way of saying ‘Thanks’ to our Bay Area retail partners and their hard-working staff, the blowout pre-4th of July bash hosted more than 900 industry insiders and music enthusiasts.

WCC Swag, Bags, and Friends 

The event was set up and blowin smoke by 2 PM, where VIP budtenders, buyers, and managers were welcomed to the afternoon soirée with gift bags packed with some of WCC’s most popular products. Gifted to guests when entering the venue, the bags included WCC’s Mini 6-packs, our full-sized CUREjoint 3-Packs, the new 510 CUREpen Batteries and CUREcarts, and several Top Shelf strains. 

From the VIP lounge, industry insiders and their plus one guest could enjoy their new favorite strain, bump to the retro beats from the 80s and 90s, or just chill as WCC’s Crown kept the jumbotron lit. As the day grew late and 4:20 pm approached, Goldie Gold of the supergroup The Federation got the crowd buzzin with a few classic Hyphy records from their super deep catalog.

Captured for posterity by WCC’s 360° photo booth, attendees will be able to look back and reflect on the special afternoon of great music, good friends, and phenomenal weed with just the click of a button.

Until next time, may all of your Daze be CURErated!